Interflora brings an array of luxury floral possibilities to India
The floral giant smells blossoming opportunities in the Indian wedding market and more, as far as floral arrangements and decor are concerned.
Regardless of one’s taste, a bouquet of luxury flowers is guaranteed to enchant anyone. No matter how old fashioned they are as a gifting option, flowers can never go out of style. Conspicuously present at birthdays, graduations, weddings, religious events, and more, flowers are becoming more than just centrepiece decorations at events. Florists are becoming increasingly quirky and creative with floral decor, from artistic arrangements to timeless creations.
With the trend of luxury lifestyle taking the market by storm, the floral industry is evolving with fast-changing consumer desires. Riding this wave, pioneers of premier floral design and décor, Interflora – the Flower Experts, come to India to reform and redefine the floral landscape of gifting, luxury weddings and events. Interflora turns the idea of gifting flowers from simply picking roses at a flower shop to ordering a carefully curated arrangement of exotic blooms, ranging from hydrangeas, tulips, hyacinths, peonies, etc, with intriguing textures and shapes. An in-house team of internationally-trained designers and florists ensure that every bouquet is unique and leaves a memory that a person will cherish forever. And a fast delivery team will ensure that fresh, handcrafted flowers are delivered to your doorstep right on time.
This sentiment is driving a rise in the floral retail industry in a country that celebrates with flowers, but for whom purchasing a bouquet is a lavish luxury. When choosing flowers, people are keener on picking an everlasting bloom that injects instant life and colour to any space. Interflora ensures that the blooms you pick are fresh for 7 days and comes with a care guide and special food that preserves the pH balance of the water and makes sure that the right amount of nutrients are being supplied to the flowers. A unique floral piece with Interflora’s signature style offers exclusivity to their customer base, developing a sense of luxury and exclusivity. This also encourages the idea of flowers as a form of self-consumption and not just gifts. Introducing luxury floral décor at events, physical stores and modern retail makes them a lifestyle choice for daily consumption. Flower décor is more than just a pretty element for any space, it is carefully integrated into the design and concept.
With a country that celebrates 10 million weddings a year, collaborating with celebrated international designers like Preston Bailey, Jeff Leatham, Tomas De Bruyne, and Karen Tran has further enriched the brand’s expertise in adding innovative, truly global standards of floral sourcing, design and decor, and creating iconic experiences for clients. By collaborating and bringing these designers’ ideas and designs to India, Interflora has created world-class experiences for some of the grandest and biggest weddings in the country.
By providing services to nearly 140 countries through more than 50,000 florists across the globe, Interflora widens the imagination of floral arrangements, gifting and decor ideas worldwide. With a diverse range of flower bouquets, luxury hampers, corporate gifting solutions, décor solutions for weddings, events and hotels, and flower supply with cold-chain solutions, Interflora carefully curates the freshest and the most exotic blooms from farms spread across India, Europe, South America and Africa. All set to make their presence known in top cities in India, Interflora is changing the game of luxury floral gifting and decor ideas.